Overview

Bernard Chandran, often called Malaysia’s ‘King of Fashion,’ is celebrated for his fearless vision and his poetic ability to merge tradition with modern glamour. His designs are imbued with royal silhouettes, intricate craftsmanship, and a bold individuality that transcends seasons. Inspired by the cultural richness of the East and the sleek refinement of the West, Chandran creates fashion that empowers, elevates, and commands presence. Our role was to narrate this universe — capturing the allure, drama, and sophistication that define the House of Bernard Chandran.

Objectives

• ✔Celebrate the brand’s couture legacy through evocative storytelling
• ✔Showcase signature silhouettes and craftsmanship in a visually rich manner
• ✔Highlight the fusion of Asian heritage with avant-garde fashion
• ✔Bring forward the brand’s bold identity, artistry, and modern luxury
• ✔Provide a refined, immersive brand experience to global fashion audiences
• ✔Ensure collections, campaigns, and creative narratives feel cohesive and elevated