Overview

Imlee Jaipur is an emerging ethnic fashion brand rooted in the vibrant heritage of Rajasthan. With a focus on handcrafted designs and timeless Indian silhouettes, the brand needed a digital presence that reflected its ethos — elegant, earthy, and authentic. We collaborated closely with the team to create a modern e-commerce platform paired with thoughtful graphic design assets that elevate their storytelling and showcase their artisanal collections.

Objectives

• ✔Design and develop a clean, responsive e-commerce website
• ✔Create a visual identity that aligns with the brand’s cultural roots
• ✔Develop custom graphics and assets for web and social media
• ✔Improve product discovery and seamless shopping experience
• ✔Strengthen brand identity through consistent design language
• ✔Optimize for mobile performance and SEO visibility